I LOVE that song! You know, the one where Michael comes up out of the grave!
Music and video naturally go hand in hand. A good video keeps the song in listeners' heads long after they've turned their iPods off. Think about some of your favorite songs. If you ever saw the accompanying video you can't think of the song without visualizing the video.
The process of creating a good music video is dependent on combining the right artist with the right concept. Some videos work well by simply recording the band in their element at a live show or in the recording studio. Other music videos require building sets and designing eye-popping visual FX. But the key to success is to produce a music video that will help a solo artist or an entire band gain exposure by having a video that is right for them.